Multiple Listing Service

The first task in your customized marketing plan will be to enter your Connecticut real estate property into a Multiple Listing Service (MLS). This will allow participating real estate agents to view the details of your property and show it to their clients. A good percentage of buyers will already be working with a buyer's broker, so this should not be overlooked.

"For Sale" Sign

Many buyers find a home while driving by desired neighborhoods, or by referral from friends and family who live in a desired neighborhood, making it important to have a "For Sale" sign. If permitted by local regulations and home owner's association, we can install a "For Sale" sign in front of your property.

Professional Photography and Virtual Tours

Photographs are a critical marketing tool that can greatly impact how quickly your property will sell. If prospect buyers don't like the photos of your property, they won't go see it. In order to get buyers through the door it's important that your property is presented in a professional way. Many other brokers will have their agents take pictures of your home with a point and shoot camera. These photos often look unprofessional, making the rooms appear small and dark. At Modern Edge Realty, we will have a professional photographer come to your property and capture its best features in still images and virtual tours.

★ View a sample VIRTUAL TOUR

Extensive Online Marketing

In today's real estate market, an extensive online marketing campaign is extremely important. Buyers have many options to choose from, and property information tends to get lost in the clutter. The sooner buyers see your property and the more frequently they are reminded of it, the more likely they are to inquire about it and schedule a showing. It's critical that your property is featured in most popular websites such as realtor.com, zillow.com, trulia.com, craigslist.com and many more. Modern Edge Realty will also work to ensure links to your home rank high in major search engines such as Yahoo, MSN and Google. We will also incude your property information in our email newsletters to prospect buyers.

Property Webpage

Statistics show that over 85% of Connecticut real estate buyers these days start looking for a new home on the web. If buyers can't find your home online, they won't know it's for sale. In addition to the above described online marketing, Modern Edge Realty will design a custom webpage for your listing. This will allow us to showcase your property, include a large number of pictures, extensive details, floor plans, etc. Plus, an easy form will allow prospect buyers to contact us directly to request more information or schedule a showing.

Traditional Print Marketing

Although no longer as effective, traditional print marketing tools should not be forgotten. Modern Edge Realty can send out direct mail pieces, such as "Just Listed" postcards, and place newspaper advertisement when appropriate. More and more these two sources have resulted in a low conversion due to the expansion of the internet. Only a very small percentage of buyers still come through traditional print media, but nonetheless these could be a part of your customized marketing plan.

Open House

There is nothing better than face-to-face interactions with prospect Connecticut home buyers during Open Houses. After researching homes online, most buyers will attend Open Houses on their own before they start working with a real estate agent. That is the perfect opportunity to show them your home and make a great first impression. If buyers can't see it, they can't buy it. The more Open Houses your Connecticut real estate agent can host, the better. Even when it doesn't produce a buyer, it allows for important feedback that can be incorporated into future marketing strategies, from staging recommendations to price adjustments. At Modern Edge Realty, we believe Open Houses are a key tool for selling your property.

Besides public Open Houses, your Connecticut real estate agent may also conduct Broker Open Houses, where we invite local brokers to preview your home. These also produce important feedback from local professionals. But most importantly, it allows us to present your home to brokers who may be working with prospect buyers today or in the near future.

Results

Sellers who select Modern Edge Realty get results. Your property will sell for a fair price, within a reasonable time frame.